ARM architecture family

This ISA basically completely dominated the smartphone market of the 2010s and beyond, but it started appearing in other areas as the end of Moore's law made it more economical logical for large companies to start developing their own semiconductor, e.g. Google custom silicon, Amazon custom silicon.

It is exciting to see ARM entering the server, desktop and supercomputer market circa 2020, beyond its dominant mobile position and roots.

Ciro Santilli likes to see the underdogs rise, and bite off dominant ones.

The excitement also applies to RISC-V possibly over ARM mobile market one day conversely however.

Basically, as long as were a huge company seeking to develop a CPU and able to control your own ecosystem independently of Windows' desktop domination (held by the need for backward compatibility with a billion end user programs), ARM would be a possibility on your mind.