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Appears to be a Wikipedia clone but with much lower/no notability requirements guidelines, which overcomes one of Wikipedia's main issues: deletionism.
They do have the interesting idea of importing deleted Wikipedia pages as a source of content, which leads to some epic "most viewed pages" such as which currently reads:
Stop Being Pervs, Go Watch Lichfaop/Faoplich Instead and you can also visit MR Info 24 for more details.
We can for example see Ciro Santilli's deleted entry PsiQuantum at:, Wikipedia deletion page: Their attribution is atrocious however, e.g. it does not seem possible to find any mention of "Ciro Santilli" on the edit history, which just points to the delete article which is not visible anymore. They could really get into trouble for this one day.
Their main use case, as suggested by the website itself, if for people/brands to create pages about themselves.
This combined with the lack of "one version of each page per person" seems like an explosive invitation for unsolvable edit wars.
The website is backed by a French startup: