Enter through the narrow gate

Gospel of Matthew 7:13:

Enter through the narrow gate. For wide is the gate and broad is the road that leads to destruction, and many enter through it.

Ciro Santilli really likes this one, because he feels that where many people go, it is useless to go again. It is much better to explore that which few can do, but which many will need.

Water Margin also comes to mind. And also A story of floating weeds.

Also known as being hipster.