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Shel Kaphan

First Amazon hire, wrote and led the team that wrote v1.
He looks like an older and more experienced dude compared to Bezos at the time.
Bibliography: . www.geekwire.com/2011/meet-shel-kaphan-amazoncom-employee-1/2/ also mentions that unlike California, there's no sales tax in the state of Washington, which is important for selling books.
Video 8. Shel Kaphan interview by Internet History Podcast (2015) Source.
Video 9. Amazon.com Continues to Grow by NBC 15 (2014) Source. Features short excerpt of filmed interview with Shel.
Figure 2. Shel Kaphan. Source. TODO year. Presumably more or less close to publishing date of source at 2020.

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