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Definition, anywhere on article, likely ideally as the first usage:
<ref name="myname">{{cite web ...}}</ref>
And then you can use it later on as:
<ref name="myname" />
which automatically expands the exact same thing.
It appears to be impossible to reuse a book reference with different pages with that method however. This is then covered at:
To use a different page, see: The best method is:
<ref name="myname">{{cite web ...}}</ref>
and then use {{p}} as: